I had written a couple of months ago (Still Time to Buy Apple) that only another large well-know brand could really ride Apple’s significant wave. But I failed to take into account the inherent nature of the Web’s current nature, to splinter off and attack randomly — lets call it “Guerrilla Corp Fair.”
Nokia is the latest to announce a potential iTunes killer concept. What Nokia is proposing is unlimited music downloads for a year with a purchase of one of their phones bungled with their “Comes With Music” service — an extra $20. If the service takes off, this could potentially match or exceed the music industry’s business according to Tero Ojanpera, head of entertainment and communities business at Nokia. This is an interesting and potentially huge win for the music industry and Nokia.
This is one of the best swings at Apples venerable iTunes service and the consumer only wins. So sit back and enjoy the music.